Gifts from CTA: Slow zones complete; better, simpler signage
The CTA gifted us last week by finishing the last big stretch of the O''Hare Blue Line slow zones -- Jefferson Park to Harlem.
The CTA has eliminated these slow zones this year:
- Blue Line subway Damen to Clark/Lake --18,000 feet.
- Red Line between Morse and Loyola -- 2,775 feet.
- Red/Purple/Brown from Armitage to Diversey -- 2,537 feet.
- Yellow Line Crawford Crossing -- 2,000 feet.
- Red Line subway from Grand to Clark/Division -- 8,000 feet.
- Red Line southbound from Wilson to Sheridan -- 3,325 feet.
- Blue Line Harlem to Jefferson Park -- 22,500 feet.
Simpler signage points the way. After enduring years of criticism, the CTA recently announced a new, low-tech way to communicate better with its passengers -- whiteboard signs and markers.
"The CTA will be testing mobile, erasable whiteboards at several stations later this year," according to a CTA press release. "When there is a change in service, the Customer Assistant can write the information on the board and place it in front of the turnstiles so that customers are informed before paying their fares. This is an innovation learned from the London Underground."
This simple project is part of a new communications strategy that includes working on a pro bono basis with Ideo, a noted design consultant.
Thanks for the gifts, CTA. Merry Christmas to those readers who celebrate. Happy day off to those who don't. And thanks to those of you who are working on Tuesday -- especially CTA workers -- because you are serving us.