Mystery Shopper program can make you a CTA Tattler
The CTA announced Tuesday that it's expanding its "Mystery Shopper" program from staff and interns to regular Joe and Jane customers like you and me. And yes, I have signed up to be a Mystery Shopper:
"The Mystery Shopping Program provides our customers with the opportunity to evaluate the quality of service provided by the CTA. With your help, the CTA will have a detailed understanding of our customer experience, allowing us to identify service issues that require immediate action and use customer feedback to make informed business decisions."
The CTA is asking us to evaluate its delivery on the "five core values of operation":
And what will the CTA do with the information we provide?
"The CTA will use this information as a tool that fosters change. The information gathered through Mystery Shopping will be integrated into the CTA decision making process and used to track accountability and performance. This joint effort will help us understand where and what we need to improve."
The card pictured here is what the CTA gave us Mystery Shoppers. We're supposed to grade each trip on things like how secure the bus stop or rail station was, how clear and accurate the signage was, how courteous and friendly the CTA personnel were, etc.
The CTA gets credit for expanding this program. Time will tell how effective our feedback will be.
BTW: Click on the continuation for the CTA's Key Identifying Features to find a bus or train run number, and more.