Digital signs at rail stations to display train arrival info
Within four months, CTA rail passengers will be able to get real-time next-train arrival information and other news via a new digital ad network announced last week.
The deal will net the CTA $100 million in revenues over 10 years.
"Under the agreement, Titan will install digital screens at every CTA rail station and ‘urban panels’ at the entrances to subway and elevated stations," according to a CTA press release. "In addition to being used for advertising, the CTA will be able to use the screens to provide next train arrival and customer information. The messages can be targeted to specific stations or communities and the CTA will be able to issue emergency override messages as needed. Digital ads will also be displayed on the curb side of 100 buses.
"Titan will assume the cost of design and installation and will be responsible for the maintenance of the signs. At the end of the contract, CTA will assume ownership."