Digital signs get test run at 47th Street station on Red Line
For the past few weeks, the CTA has been testing its new digital signs with next-train arrival info at the 47th Street station on the Red Line. "She's got moxie" shot this pic and posted it at her Flickr account.
While the CTA debuted these signs in September on the #124 Navy Pier bus route, this is the first pilot site for rail stations. It shows arrivals info for the next three trains, alternating with advertising. The CTA plans to expand the bus pilot test later this month to other routes.
The CTA expects to generate about $100 million in revenue from the signs over the next 10 years in the deal made with Titan Outdoor. Titan will be responsible for installation and upkeep on the more than 1,500 digital signs. The CTA will install them on 100 buses and all 144 rail stations.
The signs will be installed on the curb-side of buses. The CTA is finalizing which buses will get the signs. Buses that travel on Lake Shore Drive or expressways will not be considered.
Look for more information coming soon from the CTA about this.
(Thanks to Jessi for the tip.)