CTA knocks a homer with Addison digital info screens
The CTA late last week installed digital information screens at the Red Line Addison station -- just in time for the Cubs opening day, rain-soaked win over the Colorado Rockies.
The 52-inch monitors provide next train arrival information and serve up ads. And because of the latter, they don't cost the CTA a dime. In fact, the transit agency expects to earn almost $101 million over 10 years in the deal announced last year with Titan Outdoor.
This is just one more installation in its pilot test of the screens. And testing is a good thing. I've heard comments from readers and seen for myself that the arrival times may be off in some cases. For instance, during the morning rush there was a 10-minute interval between trains -- which seems rather high when intervals are supposed to be 3-4 minutes. Another reader noted:
"The monitor said the next train to 95th was due in nine (!!!) minutes. However, the train arrived within four minutes, and the signs still displayed the arrival time as four minutes as the train's doors opened. Clearly they've got some timing/accuracy kinks to work out. Still, it was great to see them up and running."
Agreed. Great to see further expansion of the pilot. Get the kinks worked out and keep it up! And with the hated Cardinals coming to town this weekend, the droves of St. Louis fans will now know when the train to their hotels will arrive.
(Photo by Ben)