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Bus ads may cause a double-take, but not an express ride

The bus ads for Gameloft's Block Breaker Deluxe 2 certainly are tempting:

BlockBreaker "Beat the first level in under a minute to make this bus express! Text block to 82174."

Who wouldn't want the bus to go express? But hey, it's just another sales ploy. And the CTA is OK with that, says a spokesperson.

"The ads use humor and are not intended to be taken literally. The ad you noted implies that time flies when you play the game. One of the others is: 'Play a perfect hand and someone has to give you their seat.' The CTA does not consider them to violate truth in advertising guidelines."

Fair enough. Most regular riders know a bus is not about to go express in the middle of the route. Let's just hope those tourists don't fall for it.


Sounds more like some cell phone company trying to run up the texting charges.

That's just good advertising. The fact that we are talking about it proves this point.

Do we really care if tourists fall for it? I mean, really?

I want to meet the person who thinks that playing a video game will make the bus go faster.

On second thought, no I don't.

Imagine the possibilities. You could play a video game to:

1) make the cellyeller next to you shut up.

2) get the Red Line smell like something other than a wet dog.

3) add extra cars to a packed 4-car Brown Line running at 7:00pm on a weekday.

Wait, I think I played a CTA-related video game:

Maddening '09

Play an imperfect game and someone has to steal your credit cards.

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