Bus ads may cause a double-take, but not an express ride
The bus ads for Gameloft's Block Breaker Deluxe 2 certainly are tempting:
Who wouldn't want the bus to go express? But hey, it's just another sales ploy. And the CTA is OK with that, says a spokesperson.
"The ads use humor and are not intended to be taken literally. The ad you noted implies that time flies when you play the game. One of the others is: 'Play a perfect hand and someone has to give you their seat.' The CTA does not consider them to violate truth in advertising guidelines."
Fair enough. Most regular riders know a bus is not about to go express in the middle of the route. Let's just hope those tourists don't fall for it.