CTA I-Go smart card earns Chicago Fast Cities nod
The Smart Card is Chicago-based nonprofit I-Go Car Sharing's idea to extend public transportation to include public cars. According to a recent study, most cars in Chicago -- Fast Company's 2008 City of the Year -- sit parked 95% of the time. "We have to make better use of our assets," says I-Go CEO Sharon Feigon. "We want to integrate the public-transit systems and car sharing any way we can, and sharing one card is a good way to demonstrate that these different ideas are linked."
Meanwhile, the CTA also is expanding its partnership with Zipcar, an I-Go competitor. It is adding cars to four more CTA locations -- one on the Brown Line and three on the Blue Line. Details here.
This is good public policy, and great for the environment.
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